forME LAGREE: Brand, Website & Launch for Powell's First Lagree Studio
forME LAGREE Powell is the first Lagree (Megaformer) studio in Powell, Ohio, and it opens October 31, 2026. CBus AI Agents built the brand, the website at formelagreepowell.com, the founding-membership checkout, the local search presence, and the launch plan. The first of three founding-membership waves sold out in 24 hours.
Published June 2026 · Updated October 2026
The situation.
A first-time studio owner had the method, the space, and a market with no Lagree studio in it. Between an empty room and opening day, she needed a brand people would remember, a website that ranks, a way to sell memberships before the doors open, and a plan to fill classes from the first week.
The launch centered on a founding-membership presale in three waves. The site, the checkout, and the waitlist all had to work before wave one opened.
What we built.
Six pieces, all aimed at one opening day and a brand that reads as premium boutique fitness: warm, clean, and hers.
Brand identity
Logo, color system, typography, and voice. A luxe boutique identity built to stand out in a market that had never seen Lagree.
Website + founding-membership checkout
A fast, mobile-first site at formelagreepowell.com with a founding-membership checkout built in and connected to the studio's booking platform. We rebuilt the founding page to sell straight through that checkout, added class booking pages and privacy and terms pages, and set up lead tracking that sends every signup into one master list.
Local search foundation
A verified Google Business Profile tied to the site, a verified Google Search Console account, structured data, and local keywords (Powell, Lagree, Megaformer). Two redirect domains, one of them a short vanity address for print and signage that tracks offline visits. Branded email with the authentication records inbox providers check.
Search growth plan
A plan that covers free listings, a way to reach the many people who search for Pilates and have never heard of Lagree, and a review engine to build the studio's ratings after opening.
Content, ads + email and text sequences
A multi-month content plan across four pillars: what Lagree is, the build, the owner's story, and the Powell community. Ad launch plans and drafted email and text message sequences sit ready to run.
Launch plan + owner guides
A phased plan from founding presale to soft open to grand opening: three membership waves, local press outreach, and an opening event. Step-by-step guides let the owner run each piece on her own.
The launch.
About 300 people joined the waitlist through organic channels before the presale opened. Wave one went live, and those founding memberships sold out in 24 hours. Waves two and three follow.
The owner holds the brand, the website, and every account behind them. CBus AI Agents stays on to support the launch as the studio opens its doors October 31, 2026.
Launching something new?
Brand, website, local search, and a plan to fill the room, all built around your opening day. Book a free call and we'll map it out.
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