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Hanlin Rainaldi Construction

Hanlin Rainaldi Construction

A commercial construction firm in Columbus, Ohio specializing in mid-to-large-scale build-outs and QSR restaurant construction across multiple states. The leadership team wanted a smarter way to find, evaluate, and pursue the right projects.

Published April 2026

The System

How the AI Pipeline Works

🔍

Project Database

Construction leads flow in from industry databases daily

🤖

AI Scoring

Each lead scored 1-10 on brand fit, size, geography, and timeline

📋

CRM Pipeline

Top leads auto-populate with notes and recommended outreach

✉️

Draft Outreach

Follow-up emails pre-written and waiting in drafts each morning

📞

Morning Call List

Leadership team opens a prioritized list and starts calling

This entire pipeline runs automatically. The leadership team's only job is to pick up the phone.

Opportunity

Where We Started

Smarter Lead Discovery

The leadership team had access to one of the largest construction project databases in the country. The opportunity was turning that raw data into a focused, prioritized pipeline that surfaced the best-fit projects every morning without manual searching.

AI-Powered Lead Scoring

We implemented an AI-driven lead scoring system that evaluates potential projects based on how well they fit HRC's criteria — brand alignment, geography, project size, and timeline. The scoring is fully customizable by the leadership team at any time.

Automated Outreach System

We built a system that drafts personalized follow-up communications for top-scoring leads, so the team starts each day with a ready-to-go outreach plan instead of a blank screen.

Optimized for Growth

Growth means pursuing larger, better-fit projects while reducing administrative overhead on lower-value work. With AI agents handling lead flow and evaluation, the team can focus on winning the jobs that move the business forward.

Solution

What We Delivered

Automated Lead Pipeline

  • Connected the company's existing project database to an AI-powered scoring and routing system
  • Leads are automatically evaluated, scored, and organized by priority every day
  • Top leads are pushed directly into the CRM with notes and recommended next steps
  • Follow-up communications are pre-drafted and ready for the leadership team each morning

Full Hardware + Software Setup

  • New hardware configured from scratch and optimized for AI workloads
  • Complete AI software stack installed, authenticated, and tailored to HRC's operations
  • Central knowledge base built and organized around the company's projects, clients, and processes
  • Backup systems and security protocols configured for data protection

Custom AI Agent Team

  • Four specialized AI agents built for HRC's daily operations
  • Marketing Agent — social media content, LinkedIn strategy, brand communications, and campaign management
  • Sales & Lead Gen Agent — monitors the project database, scores and routes leads, manages the CRM pipeline, and drafts outreach
  • SEO GEO Specialist Agent — AI search optimization, structured data, content strategy to position HRC as the contractor AI recommends
  • Operations & Bidding Agent — scheduling, subcontractor coordination, bid packaging, and process documentation

Social Media & Content Strategy

  • Built a tailored social media strategy across LinkedIn, Facebook, Instagram, and Google Business Profile — each platform with its own content approach and posting cadence
  • LinkedIn prioritized as the primary B2B channel for reaching developers, property managers, and franchise decision-makers
  • Content calendar designed to showcase completed projects, build credibility in target markets, and generate inbound interest from the right audience
  • Social media strategy paired directly with the larger GEO/SEO plan so that every post, every article, and every platform reinforces HRC's visibility in AI search results

GEO/SEO Visibility Strategy

  • Full GEO audit completed on hanlinrainaldi.com with baseline visibility assessment
  • AI search optimization strategy designed to position HRC as the contractor AI recommends in Columbus and across expansion markets
  • Structured data, crawler access, and content strategy tailored for AI search engines
  • Long-term goal: become the AI search authority in commercial construction across multiple states

Outcome

The Result

The leadership team now starts each day with a prioritized list of the best-fit projects, scored and organized by AI. Leads that used to require hours of manual review are evaluated automatically. Follow-up communications are pre-drafted. The CRM is populated with scored opportunities before anyone opens their laptop. The system runs continuously for a fraction of what it would cost to add headcount — and it never misses a lead.

20+

Hours per week saved between lead generation & social media

4

Agents running daily: Marketing, Sales/Lead Gen, SEO GEO Specialist, Operations & Bidding

15+

Fresh leads flow daily across 6 states

<10

Days from kickoff to live system in leadership team's hands

Impact

What Changed

Before After
Leadership team reviews project listings manually each day AI scans, scores, and prioritizes every project automatically
Leads entered into CRM by hand Leads auto-populate in CRM with full details, score, and notes
Best-fit projects sometimes missed on busy days Every lead captured and evaluated — nothing falls through
Outreach written from scratch each time Pre-drafted follow-up communications ready each morning
Project evaluation based on experience alone AI scoring based on brand fit, geography, size, and timeline
Hours spent daily on administrative lead work Time redirected to relationship-building and winning bids

Want a system like this for your business?

We built this in under two weeks. Your leads, your CRM, your pipeline — automated and scored before you finish your morning coffee. Book a free call and we will show you what it looks like.

Book a Free Call