A full launch kit, built for zero ad budget.
A clean-slate launch for SimpliMind Organizing, a home organizing startup in Dublin, Ohio. The founder brought the expertise and her own story, and started with no brand and no website. Every customer would have to come from organic reach. We built the brand, a six-page website at simplimindorganizing.com, a lead-capture system, and a 30-day launch calendar.
Published March 2026
The starting point.
The founder had no logo, no color palette, no defined voice, and no online presence beyond a personal Instagram account. Nothing captured inquiries or tracked who was interested, so every lead depended on her remembering to respond.
One constraint shaped every decision: zero marketing budget. No paid ads and no sponsored posts. Every piece of the launch had to earn attention on its own.
What we delivered.
Four logo versions
A logo system in four versions (social square, web badge, white background, and transparent), plus a brand voice guide built on the founder's own story.
Bold, warm, specific
A #FFF44F yellow accent with #9AF764 green on clean white, with Poppins Bold headlines and Inter body text. The bright palette breaks from the muted tones common in the minimalism niche.
Six-page website
Home, Services, Gallery, About, Blog, and Contact, built mobile-friendly from the start. The site publishes no pricing, so every inquiry leads to a free consultation call.
Form, alert, tracker
The contact form logs each inquiry to a lead tracker with every field and sends the owner an email alert. A status column follows each lead from first contact to booked.
30-day launch calendar
An Instagram bio, a photo-shoot brief for before-and-after content, and a 30-day Instagram calendar with captions ready to post.
Kitchen organizing guide
An email sign-up on the site that offers a free guide, "10 Things to Clear From Your Kitchen This Weekend," so blog and social visitors can join a mailing list.
How lead capture works.
We built one path for every inquiry. The founder gets an email for each new lead and tracks them all in one place, with no dashboard to check and no manual import.
Contact form
A homeowner fills out the form: name, email, phone, the space to organize, and a message.
Lead tracker
Each submission adds a new row to the lead tracker with every field filled in, ready for follow-up.
Owner emailed
An automatic email alerts the owner, so she can reply from anywhere without logging in to a platform.
Status column
A status column tracks each lead through four stages: new, contacted, booked, won.
Where it stands.
SimpliMind Organizing went from an idea with no online presence to a branded business with a live website, an inquiry system, and a month of Instagram content planned. We built it for the founder to run day to day.
"The founder started with a skill and a story. She now has a brand, a website, an inquiry system, and a month of content, all built without paid ads."